Essence Makeup, the global beauty brand known for its fun-to-use cosmetics, invites players to step into an enchanting virtual universe with the debut of its new Roblox game, “Kingdom of Essentia: Guardians Of The Lash Princess.” This immersive experience champions diversity, confidence, and collaboration.
 
Sebastian Romanus, Director of Social & Digital Brand Experience at cosnova, said,
 
“In a fast-paced media landscape where every second counts, Roblox enables us to create brand experiences that captivate for minutes, hours, and even months. Kingdom of Essentia brings our brand’s values, products, and social messaging to life in an engaging and meaningful way.”
 
Contributing to the brand’s previous success, and the success of other beauty brands on Roblox, eccence created dynamic, socially resonant experiences for gamers worldwide.
 
Kingdom of Essentia transforms the Roblox platform with a vibrant, multi-seasonal game that inspires and engages, offering a more advanced, innovative, and socially relevant interface.
 
This innovative gameplay encourages collaboration and reinforces essence’s core values of openness, equality, and empowerment. Kingdom of Essentia gameplay also fights against bullying, negativity, and intolerance.
 
Bülent Özdemir, Global Brand Director of essence makeup, commented,
 
“With Guardians of the Lash Princess, we aim to meet young people where they are while weaving playful elements and exciting stories into our brand communication. Our community isn’t just experiencing the brand—they’re becoming a part of its world.”
 
Players can earn in-game currency to unlock cosmetic upgrades, allowing them to immerse themselves in a personalized, inclusive gaming experience.

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